Opinions expressed by Entrepreneur contributors are their own. It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part of their comprehensive sales development process. Especially […]
Opinions expressed by Entrepreneur contributors are their own. over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an […]
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Opinions expressed by Entrepreneur contributors are their own. With the rise of short-form content across TikTok, YouTube Shorts and Instagram reels, this is the perfect way to build an audience and any niche in 2023. Over the past six months, I’ve been testing out different ways to apply trends using short videos. I did this […]
Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through Video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of seconds. If you’ve yet to incorporate video […]
Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, I doubt any of us start out thinking, “I want to start my own business, so I can work 16-hour days, seven days per week for years and years until it’s finally profitable enough that I can take a little time off and enjoy life.” […]
Opinions expressed by Entrepreneur contributors are their own. Attention has always been a currency in marketingbut with the rapid increase in short form video Popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps that trace their roots to a place […]
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring […]
Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. that being said 14% of businesses are still […]
Opinions expressed by Entrepreneur contributors are their own. As you know marketing in our currently powerful digitally-driven world offers a lot of opportunity and frustration. From a performance standpoint, marketers are expected to live up to KPIs more than ever before. To power the brands that employ us, we must be more strategic and adaptable […]