Google Testing Grid Format For Local Results In Cell Web Search

Google seems to be testing a grid-like format for local results in the mobile web search results. We see these grid formats primarily for product and shopping search results, but I don’t think I’ve seen this for local search listings.

This was spotted by Brandon on Twitter who posted a video cast of this in action, here is a still screenshot from that video that you can click on to enlarge:

Google Local Results Grid Format

I cannot currently replicate this, but here is a video from Brandon:

Can anyone confirm is these tiled mobile results are something new? Looks like Google is showing blue links for 1st 3 organic results, then the rest are arranged in tiles, similar to the Explore feature. @rustybrick?

— Brandon (@Beymour) April 25, 2023

Here is another video:

Same, seeing for quite a few different types of services

— Brandon (@Beymour) April 25, 2023

Some are full width:

Looks like for some SERPs, 1st or 2nd organic result get a full width featured image

— Brandon (@Beymour) April 25, 2023

I really don’t like how this looks for these types of results. I don’t mind them for product listings but for local or other listings, I don’t like it.

Forum discussion at Twitter.

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