Develop With Online Courses in 2023 Teachable + Active Campaign

This post was contributed by ActiveCampaign partner, Teachable.

More than 50 million people now consider themselves creators. Naturally, the future of the creator economy is top of mind for many entrepreneurs, small business owners, and yes, creators. With TikTok predicting that “actionable entertainment” will be one of the trends to see in 2023, online courses stand to be a great way to monetize knowledge.

Teachable believes the future of the creator economy centers around knowledge-based businesses. With last year’s great resignation making waves, more people than ever are taking creative control of their careers and building online businesses—and teachable believes creators need a way to share their expert knowledge in niche topics with those hungry to learn. Meaning that now, more than ever, is the perfect time for creators to embrace growing and scaling their businesses through online courses. In fact, every day Teachable makes it possible for creators to grow a full-time business, share life-changing skills with students, and monetize their knowledge through online courses, digital downloads, and coaching products.

The foundations of knowledge sharing

Teachable believes in the democracy of knowledge and that anyone looking to take part in the creator economy should feel empowered to join the learning space in whatever method works best for them or their business. Connecting with an audience that’s ready to learn and buy is made possible—and thrives—in the flexible world of knowledge sharing.

With online courses and knowledge-based products, creators are in full control of their content and relationships with their students or audience base.

However, creators should never feel limited in their quest for growth.

Offering online courses is at the heart of knowledge commerce, yes, but it’s not the only path to scale. Diverse creators have diverse needs. Today, coaching and digital downloads can expand knowledge product offerings for creators and provide a full-scope digital experience that’s profitable and tailored to creator and student needs.

A creator’s business partner

Teachable also knows that creators have more on their minds than simply developing content. Any creator can tell you that creation is a business as well as a passion. And it’s one that requires some of the more difficult sides of entrepreneurship: taxes, bookkeeping, and finances. One of the best ways to scale is to find creative ways to automate and streamline.

For digital entrepreneurs and creators who would rather “do” than worry, opting for a tool stack of products that can help take those added stressors is key to relieving the stressful side of business management.

For example, Teachable believes so deeply in getting creators back to creating features that they offer like teachable: payto offer fraud monitoring and chargeback protection, as well as taxes, and payment flexibility for creators and their students.

Additionally, offering an affiliate network, creating upsells, bundles, and order bumps are other ways creators can take charge of their businesses and streamline processes. The more streamlined the process, the easier it is to spend time on marketing and creating! All of this lets creators sell the way they want to, and grow in the way that makes sense for their business.

Teachable believes the same goes for integrations between creator and seller platforms. Creators need the flexibility and the freedom to build the way they want, develop their workflow in a way that works for them, and grow a business that’s sustainable and realistic.

Online courses allow creators to form deeper relationships with customers

Ask any business owner and they’ll tell you the importance of authenticity. You simply cannot build that deep-rooted connection to a customer or audience base if you are not perceived as authentic. Building an audience is reliant upon authenticity between the creator and the customer, and when the product is as powerful as knowledge, trust is even more paramount.

Online courses and knowledge-based products can help foster that customer relationship.

But with those deeper relationships also come the responsibility of communication. This can be challenging for creators looking to take the next step into growth. It can be challenging to continually grow and scale a business to profitability while maintaining that deep-rooted trust and authenticity required to sustain a loyal student base.

However, a fantastic way to streamline and grow is through automation.

Automation helps maintain customer relationships

Creators should look to automation to skyrocket to growth and profitability while allowing them to get back to making and doing. Streamlining as much as you can to open up time to keep those creative ideas flowing and genuine connection with your audience is what Teachable wants for all creators.

Integrating ActiveCampaign with a Teachable school allows creators to automate easily and grow a powerful business the right way. by integrating ActiveCampaign with Teachableyou can set up automatic workflows with any of the below Teachable events and event options, along with an ActiveCampaign event.

Within this integration, the Teachable events supported are:

  • New signup
  • New sale
  • New enrollment (this includes admin manual enrollments)
  • Course completed
  • Subscription canceled

Teachable event options:

  • School-wide
  • Course specific

Active Campaign events supported:

  • Create and/or update contact for a specific list

Connect Teachable to ActiveCampaign today

It’s incredibly easy to get started with your own online course, digital download, or coaching product on Teachable. Teachable has a number of different plan options to work with creators at any level. Visit Teachable’s listing on the ActiveCampaign app directory to activate the integration today, or sign up here to get started with Teachable for free.

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