Google Removes Maps Assessment Gating Coverage?

Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

Chris posted on Twitter saying “It appears Google has removed its policy that specifically banned review-gating. Compare the Dec ’21 copy of the policy (right) with current (left).” Here share this screenshot of the policies:

It appears Google has removed its policy that specifically banned review-gating. Compare the Dec ’21 copy of the policy (right) with current (left).

Perhaps Google felt review-gating qualifies as illegal, after the FTC fined Fashion Nova, so the specific rule is now superfluous? pic.twitter.com/aIIEdqa0Gy

— Chris Silver Smith (@si1very) August 22, 2022

In January, the @FTC fined Fashion Nova for review-gating, so, it may be that Google considers this to be covered by its rules against illegal content. Lake: https://t.co/vyEv9WOjRN

— Chris Silver Smith (@si1very) August 22, 2022

Mike Blumenthal did explain that some policies were moved, but this was left out:

I had diligently looked through that, and cannot find equivalent language about “discouraging or prohibiting negative reviews”. I can see the word “discouraging” as being potentially too vague. They likely need something more specific to spell out review-gating schemes.

— Chris Silver Smith (@si1very) August 22, 2022

So I asked Google about this and Google explained the fake engagement policy does write “Contributions to Google Maps should reflect a genuine experience at a place or business. Fake engagement is not allowed and will be removed.”

The policy notes that this includes:

• Paying, incentivizing or discouraging the posting of content that does not represent a genuine experience.
• Content that is not based on a real experience and does not accurately represent the location or product in question.
• Content that has been incentivized by a business in exchange for discounts, free goods and/or services.
• Content that has been posted by a competitor to undermine a business or product’s reputation.
• Content that has been posted from multiple accounts to manipulate a place’s rating.

Forum discussion at Twitter.