ZoomInfo discovers new area of interest in its information

ZoomInfo is aiming to compete with LinkedIn by using its massive databases and AI tools to find job candidates for any business’ open positions.

The Vancouver-based tech company’s new software, called Talent- OS, was sparked by its sales marketing database clients using the data to try to find workers — something for which the data was not originally intended.

“We started TalentOS because we had a bunch of recruiting and staffing companies on our sales platform,” said Henry Schuck, founder and CEO of ZoomInfo. “They’d use sales data to find new recruits, and we were seeing recruiting departments of large companies wanting to use the data for recruiting.”

TalentOS has been in development since October 2020. The company has been building its sales teams and customer base steadily ever since with thousands of customers using the platform, said Darrell Grissen, ZoomInfo’s vice president of product management.

“We’re not setting out to displace LinkedIn, but they have shortcomings, and we can complement them,” Grissen said.