In a crowded fast-moving consumer goods (FMCG) market like India, where per capita spending on grooming is one of the lowest in the world, garnering a meaningful share of the wallet is a herculean task. For a country with a population of more than 1.3 billion, India’s beauty and personal-care market has remained relatively tiny. For most Indians, beauty and grooming had been limited to talcum powder and the customary kajal for a long time. But
( Originally published on Oct 04, 2021 )