What’s new in CXA? Cellular name logging, bulk enhancing for deal homeowners, Shopify types and extra

ActiveCampaign highlights a summary of each month’s releases so you can continue to scale with a platform that scales with you.

What improvements and new features were released in December?

1. Build B2B relationships that will grow your business. Promote unified sales experiences that build lasting customer relationships. B2B improvements include call logging in the mobile app and the ability to edit deal owners in bulk.
2. Differentiating your brand is easier than ever. Create beautiful content that drives meaningful customer experiences. The updates include a new option for the landing page button for pages.
3. Great customer experiences mean more buyers. Make your best buyers come back, attract new ones, and grow beyond your online store. Improvements in ecommerce include improved Shopify forms.

Read on to learn more about how ActiveCampaign gives you a platform that grows with you and can be your guide to your success.

1. Build B2B relationships through unified sales and marketing

Sometimes everyday, manual tasks eat up your calendar. Sometimes contacts slip out of your funnel. Automation of sales engagement uses extensive customer data from every sales and marketing touchpoint for a unified engagement strategy that increases results in all areas of your company in order to achieve more growth.

Maintain better customer relationships with mobile call logging for iOS and Android

It can be difficult to remember the details of a sales pitch when it ends. With the new call logging feature, you can refer to the summary notes long after a call so you never lose an important detail.

With call logging, you can directly from your ActiveCampaign mobile app Contact or Deal screen and automatically records the date, time and call duration. When you’re done, just add all of your notes and cultivate better sales relationships by recording relevant information on the fly.

Edit deal owners in bulk to manage a streamlined sales process

Quickly and efficiently keep your pipelines organized and up to date by editing all deal owners at the same time. It’s now easy to manage your sales process when a sales rep’s deals need to be reassigned, such as when a sales rep is sick or on vacation, or a sales rep changes territories and their deals need to go to someone else.

View account owners with the Outlook add-in to keep up with your team

the Outlook add-in now includes the new Account Owner field as part of an account’s displayed information so that when using Outlook you will have the most up-to-date information about accounts related to a contact.

2. Differentiating your brand is easier than ever.

Growing businesses of all sizes lack resources and are constantly faced with the need to do more with less. To appear in the inbox and other customer channels such as the big brands you compete with, ActiveCampaign provides companies with tools that make it easy for you to add value to your brand and to easily promote meaningful customer experiences.

Use new page buttons to encourage visitors to take more action on your landing pages

When adding a button to your Home pages, you can choose from two new button actions: Send an email, and Call a phone number.

3. Great customer experiences mean more buyers.

Buyers can go anywhere online to buy what they need. The only way to stand out is to give them an amazing customer experience. Whether you sell goods or services in your own online shop or on a marketplace platform or a combination of both – ActiveCampaign has you covered.

Save time with improved Shopify eCommerce forms that will help your business grow

We run an optimized form integration process for Shopify users! That way, you can automatically embed a form in your site instead of having to copy and paste it into your store’s code, saving you time.

What you can look forward to from ActiveCampaign

How does ActiveCampaign ensure that you are up to date with new releases, customer inquiries and the latest best practices? By giving you multiple options to get the information you need in the way that works best for you.

• Timely and user-friendly product updates. Our Product updates Page has a weekly release schedule so you can quickly find out which new product improvements are most relevant to your business.
• Email updates to keep you posted. Stay up to date with new versions and improvements to favorite tools with weekly updates.
• A customer community that supports your growth. the ActiveCampaign Community is a unified place to get advice, network with other users, earn rewards, and get access to new product updates and features.

Would you like to stay up to date with us on social media? follow us on LinkedIn, Instagram, and Facebook. Do you have ideas for new features or product improvements? Submit an idea. Would you like to share how ActiveCampaign has helped you grow your business? Tag us with #CustomerLoveAC