Introduction of internet push notifications in GetResponse

We have great news for you today! GetResponse has a new useful tool for online marketers.

It is Web push notifications!

If you are not familiar with this term, don’t worry, I’m here to explain how it works 🙂

If you need guidance on creating web push notifications in GetResponse, jump to the last part of the article.

New: You can now schedule web push notifications to be sent in GetResponse at a later date. You can also use them in your marketing automation workflows.

Table of Contents

What are web push notifications?

Web push notifications are timely updates that your website visitors can sign up for. They are sent through the browser and are available on both desktop and mobile devices.

How do you work? The prompt appears under the search bar when the user visits the website.

After the user has agreed to receive your updates, the notifications will appear in the corner of the user’s screen (desktop) or in the notification panel (mobile / tablets).

When you click on it, the notification will redirect the user to a website of your choice.

Note that the notifications can only be received if the user is online and the browser they were using while consenting to the notifications is open. If the browser is offline, the message will be queued until the next time it is opened.

Continue reading: What are web push notifications and how are they used?

Why should you use web push notifications?

Web push notifications can be used by anyone with a website – regardless of industry. They are your additional, inexpensive and super convenient marketing channel that you can use to reach people in a whole new way.

In a matter of seconds, you can alert your audience of all the news, sales, discounts, items and posts, and even restore abandoned carts.

Using web notifications is really easy for both the marketer and the user, reader, or customer. All it takes for the subscriber is a single click to confirm their consent. For the marketer – they are extremely easy and quick to set up and set up.

Web push notifications can bring your brand closer to your audience and keep them updated, creating a closer community.

And of course, they will significantly increase your website traffic and ultimately conversions.

How to create web push notifications in GetResponse

Now that you know how they work and why you should use them, it’s time to see how to create web push notifications!

To set up web push notifications, you need a Get answer Professional or Max account and a website.

* Side note: GetResponse Web Push Notifications currently support all major browsers except Safari and Internet Explorer 11.

Create a site

First you need to create one Page? ˅ in your account, it contains all the notifications, your website url, and other notification information.

1. click on menu and choose Web push notifications.

2. Press the Add website button

3. Give your website a name that will appear on the page Sites page (where you manage your notifications.)
4. Then add the URL of the website – the exact URL shown in the browser that asks for permission for notifications.
5. Upload your icon – this is the image that will appear on all of your notifications. This could be anything, a brand logo or any image relevant to your business and website.
6. After filling in the information, click the Add website and continue to continue.

7. This is where you get the tracking and the service worker file that enables the prompt for permissions and identifies who has chosen to receive notifications. You should copy the tracking code and add it to the header of the website where you ask for permission. Download the service worker file and install it on your server. If you don’t have access to your site’s code or root directory, contact your developer. After completing all of these steps, click End.

This is a video tutorial to help you create a Page? ˅ and adding the tracking code to your website:

Video tutorial on web push notifications

Create prompts

Great! Now visitors will be prompted to subscribe to your notifications. This is called a native command prompt – It is provided by the browser and cannot be customized, edited, or removed.

An example of a native command prompt

But don’t worry, this is when a custom prompt enter the game.

A custom prompt will appear In front (not instead of) the native prompt and can be easily customized to reflect your brand’s personality. It should show users the value of subscribing to your notifications and encourage them to say “yes”. Only then is the native command prompt displayed.

So how do you set up a custom prompt?

This option is available after you click End in the previous step. If you want to do it right now, click Create a custom prompt.

The “Create Custom Prompt” button is in the lower right corner

You can also do this later by clicking Create command prompt in the options of the site you created in Websites Menu.

1. First, add the name of your command prompt.
2. Then enter your solicitation message – it should be less than 128 characters and encourage visitors to give their consent to notifications. Even if the message is short, don’t let go of your brand’s voice.
3. Adjust the confirmation and cancellation texts. You can choose the colors to suit the aesthetic of your website. Remember that “Allow” is always a button and “Do not allow” is always a link.
4. You can preview the command prompt and see how it will look on your desktop, mobile device, and across different browsers. If it looks good – save your prompt.

5. Next, you can preview your audience, i.e. how many people have subscribed to your notifications.
6. When you’re done, you can either Interrupt, save draft, Send the notification immediately, or schedule it for later.

   Note: You can also schedule scheduled web push notifications in our Marketing automation software.

After you’re done, you can check which custom prompt is active, how many people are viewing your prompts, and how many are subscribing to them.

Create notifications

Now that your visitors have the option to allow notifications, it’s time to create a notification to send!

If you click on your previously created Page? ˅ You will be redirected to the site’s administrative center.

Here you have to click on Notifications and the Create notification Button.

1. You will need to create a name for this notification that will not be visible to subscribers, but will help them browse through any notifications you have created.
2. Then add a title with less than 50 characters. This is the first thing subscribers will read. Use your brand name or a catchy phrase. Think of something fascinating that piques your subscriber’s interest, but doesn’t sound like SPAM.
3. Next is the Notification text – This step is optional, but I strongly recommend using this space. They have some extra space here and you can add a sense of urgency in this copy and explain why the notification is worth clicking on. You can use up to 250 characters, but desktop browsers typically shorten the copy to 50 characters.
4. You can also upload a custom icon – the default here is the icon you provided earlier when you created the site.
5. Finally, you can choose a destination URL – this is the page users will be redirected to after clicking the notification.
6. Use the preview on the right to test how this message will appear on different devices.
7. Under this field you will find the Audience section, which shows you how many subscribers are seeing this message. If you don’t already have one, you can still save the message for later.

If you already have subscribers and you want to send them the message, click that Send notification Button.

Success! Your notification will now appear in your subscribers’ browsers.

Although my explanation seems quite long, the process itself is incredibly quick and easy. Once you’ve set up the code on your website, it will only take a few seconds for your information to get off your head and onto your subscriber’s screen.

Here is a second video tutorial that explains the process of sending a notification:

Video tutorial on web push notifications

summary

We’re excited about our web push notifications feature, and hope you feel the same way. For more detailed instructions, please visit our Help Center – How to create a web push notification.

And if you’d like to try GetResponse for yourself, sign up for free today.