Miss Excel Has Some Recommendation For These Who Need To Be A Social Media Influencer

Kat Norton

Karina Zamora / R + R Photography

A success story has something that inspires us all.

We envision the “what if” scenarios that involve more respect and appreciation. Imagine what it would be like not to worry about jobs or a living. It is a dream that we imagine a world in which we can take our lives into our own hands and are not just subject to company orders.

Kat Norton, also known as Miss Excel, succeeded because she tried something different outside of her comfort zone. Note: It was about dancing and making videos. If you want to be a social media influencer in 2022, this could be your wake up call.

“When I first had the vision of dancing on TikTok with an Excel screen over my head, everything in me wanted to resist this crazy idea,” she recently told me. Norton, which explains the intricacies of Microsoft Excel to its almost one million subscribers on its YouTube channel, now has over 500,000 followers. My favorite clips include an alter ego called “Boss” who often doesn’t understand the hacks.

“I didn’t know how to edit video and I didn’t have any fancy equipment,” she said. “Back then I didn’t even have the TikTok app on my phone. My mind was screaming, ‘You’re 27 years old and you have a company job, you can’t dance on TikTok,’ but my stomach was like, ‘Do the TikTok!’ “

She posted her first video in June 2020 and has never looked back. “If I had given up that day, my entire business would not exist.”

This business is now quite lucrative. One report says she made between $ 250,000 and $ 300,000. She once made $ 100,000 in less than 24 hours.

Her advice to anyone considering becoming an influencer is to take what she calls “messy action” (e.g., take the step without waiting). “It’s important to realize that the easiest way to stay in your comfort zone and talk yourself out of acting now will always be easiest. Your subconscious will try to convince you to stay there. It takes a conscious and consistent effort to compete with these unconscious patterns and get out of the deadlock. “

“The more messy action you take, the easier it is to move forward,” she added. “Messy measures were the catalyst to scale my business within a few months.”

One “bad” step she took was to start an Instagram too. Many thousands have watched her TikTok videos and she has quite a few sponsors. In just 10 days, her Instagram followers grew to 200,000. Inherent risk is a constant part of entrepreneurship in all areas of the company. I’ve already written about how sometimes these risks aren’t worth it, but it made perfect sense for Norton to explain Excel hacks. While explaining complex Excel operations, she will dance and have fun.

The secret of viral content was what she said. You can get anyone to watch your videos. The secret of their success lies in the recipe. Norton encourages people to try something new and creative, or to take the risk of an entirely new idea. She goes on to say to provide something useful and practical (what she calls “The Next Step”). Utility). Their advice is that there must be an educational element in the content.

You also mentioned polarity. It’s interesting because that seems to have been the spark that sparked their success. “The polarity that arose when I combined a program that was traditionally perceived as boring with energetic dancing to create trendy songs, initially got my content off the ground. The combination of two polar opposites created a conversation, ”she says.

Norton, who taught herself the hacks, videos, and dancing, says the biggest obstacle to being creative is not believing in yourself. She says everyone has creative ideas, but some of us don’t know yet.

“I’ve learned that I need at least an hour of brainstorming to get into a creative flow state,” she says, looking back on her first videos. “During my entire career as a company, I have never allowed myself this time. This prevented me from reaching my full creative potential. I didn’t realize how creative I was because I never gave myself the freedom. “

The next step after getting the idea was to build a fan base.

“I have put all my energy into creating free content that will help people,” she says. “That in turn built a huge audience and built trust in my community. My community has already enjoyed the course and learned with me. So when I created a course, my community was eager to get started! I wanted to make a difference before wealth was achieved, and business naturally followed. “

In the end, it’s not an easy path. Being an influencer has a bad rap, and it’s hard to build a following at first. It is often about being known and then talking about products. What Miss Excel proves is that you don’t have to be famous before you start. The main thing is to find something innovative, useful and fascinating. The sky’s the limit when you’ve done this.