Google says hyperlinks usually are not obligatory for rating in Google search

Google’s John Mueller said again that links to your website are not a prerequisite or a mandatory requirement for ranking in Google search. He said that back in 2015 also, but said again in 2021 that links are not a requirement for ranking.

Of course, if you want to rank on an obscure and uncompetitive term that no one is competing on, you probably don’t need links. But if you want to rank for [squid game toys] and stuff like that, you probably need some links.

Here is John Mueller’s “No” when asked if links are required to rank in Google Search:

Lower Austria

– 🧀 John 🧀 (@JohnMu) December 7, 2021

The last time John said something like this was in 2015 or so (he probably said it more than twice) and it has caused a lot of buzz throughout the SEO community.

Forum discussion at Twitter.

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