5 Advertising and marketing Methods Real Estate Agents Can No Longer Ignore – Outbrain

The number of real estate agents is growing every year. In 2020 the National Association of Realtors reports 1.46 million members – an all-time high.

The question is: How do you stand out as a real estate agent in a crowded market with a low housing supply and consumer trends that are uncertain and change daily? Great marketing is the answer. When it comes to marketing, it is critical that you invest your time and effort in the areas that will enable you to reach your ideal customers most effectively.

For some agents that means spending time on Facebook, for others, investing in radio advertising. Regardless of where you work as a real estate agent or who your ideal target audience is, these five key strategies are important to any real estate agent.

Native advertising

Native advertising is a powerful way to present your ideal customers with content that is relevant to their interest in real estate. Native advertising is the use of paid ads that match the look and feel of the platform they’re on. For example, ads in an Instagram feed are “native” because they look like a normal Instagram post. Native ads on the open web will match the website they appear on, be it CNN, The Guardian, a sports page, or thousands more. Users who are interested in real estate and related topics will be targeted with your ads so that you can reach potential customers outside of social media networks.

Research has shown that native advertising generates a click through rate 8.8 times higher than the average display reading. Fortunately, there are many different ways you can take advantage of this trend. For example, native carousel or video ads are creative ways to showcase different properties or create a compelling story about buying a new property.

Here are some Examples of native advertising to give you some ideas.

If you want to use this form of marketing, here are some things to keep in mind:

• Ads optimized for mobile devices
• Keep videos short by 15 to 30 seconds
• Integrate your logo into the ad
• Use pictures of real people
• Create compelling thumbnails

Social media marketing

Social media is the first marketing strategy for all types of businesses, but it can be especially effective for real estate agents. CA 44 percent of real estate agents Leads received from posts on social media. This type of marketing allows you to build relationships with your potential customers while developing brand awareness, which ultimately leads to connecting with ideal customers.

The key to getting the most out of social media is being on the websites that are most likely to find your ideal customers. To do this, consider the demographics of some of the most popular platforms as appropriate The 2021 report from Sprout Social:

• Facebook:
  • Largest age group: 25-34 (26.3%)
  • Gender: 44% female, 56% male
• Instagram:
  • Largest age group: 25-34 (33.1%)
  • Gender: 57% female, 43% male
• Twitter:
  • Largest age group: 30-49 (44%)
  • Gender: 32% female, 68% male
• LinkedIn:
  • Largest age group: 46-55
  • Gender: 51% male, 49% female

Email newsletter

One way to ensure that your content comes first with customers is to send out regular e-newsletters. While this may seem like an outdated practice, it can actually produce better results than social media.

According to RivalIQ, Facebook has a median engagement rate of 0.08 percent and Instagram a median engagement rate of 0.98 percent. Vice versa, Constant contact found that real estate email marketing had an open rate of 15 percent and a click rate of 5 percent.

Another important value of this marketing strategy is building credibility. In 5 Ways An eNewsletter Can Help Your Real Estate Business, Paperless Agent marketers state, “When the content you provide is both knowledgeable and useful, subscribers begin to see your business as a credible resource. That creates trust, which can lead to conversions across the board. “

So it’s important not just to send out newsletters, but to focus on how to get the most benefit. This starts with knowing your ideal customer, including what they want and need to hear from you. If you can do this, this marketing medium can provide real ROI for your business.

Business partnerships

You don’t have to do all of the marketing yourself. Use Co-marketing to leverage another local company’s customer base and attract new potential customers. For example, new homeowners may need various services such as a handyman, moving company, electrician, or plumber when moving in or selling.

You can work with these professionals to build a business network where you recommend each other to do more business. Additionally, by working with and recommending these companies, your customers can have a smoother transition to their new home. This can also lead to more referrals from previous customers.

Video marketing

Videos can no longer be ignored when you are a real estate agent. Not only is this a growing trend across all industries, it also pays off for your company. Here’s how:

• Video can attract up to 300 percent more traffic to your website.
• 78 percent of video marketers say videos have directly helped drive sales.
• In 2020, 27.2 percent of online users watched more than 10 hours of video per week.

Is not only Video It’s growing in popularity, but it’s a medium made for real estate agents. Think about it: the video gives buyers a more realistic idea of ​​what the property looks like and allows them to start a conversation with you about a personal tour of the home to make a final decision.

You can use video for house tours, in addition to customer testimonials and even educational posts teaching your audience in.

Implement real estate marketing strategies today

You can no longer ignore proven marketing trends when growing your real estate business. While there are many marketing options to consider, these five strategies will ensure that you are using your time in the most effective way. Find the platforms that work best for you and use them to connect with clients so you can generate more real estate leads.