Now that some publishers like Search engine country, remove AMP because it is no longer a requirement for inclusion of top stories, some are noticing strange changes to the publisher’s logo that Google picks in the top stories section. Google said if you turn off AMP, Google may be using a different logo than what you provided in your AMP structured data.
Google’s Danny Sullivan said, “If you turn off AMP, it won’t use the AMP-derived logos (which makes sense).” But Google may be looking for ways to standardize this further. Danny said there was “no guarantee or set timing, but we are looking for ways to make the same kind of AMP-style logo system work through structured data for non-AMP sites.”
Kyle Sutton asked Danny a month ago on Twitter:
It should use whatever you specify or not as the logo in Structured Data AMP.
– Danny Sullivan (@dannysullivan) November 12, 2021
Then just last night Danny replied:
So if you turn AMP off, the AMP-derived logos will not be used (which makes sense). No guarantee or set timing, but we’re looking for ways to make the same type of AMP style logo system work through structured data for non-AMP pages.
– Danny Sullivan (@dannysullivan) December 8, 2021
This is why, in my opinion, you sometimes see different logos from the same publisher – when testing disabling AMP?
Interesting topic: two different logos for the same publisher in Top Stories. And it’s a different logo than the one defined in the NewsArticle SD. pic.twitter.com/8Va7aqyPZ3
– Barry Adams 📰 (@badams) November 10, 2021
You mean there is a standard way to get this across to Google, either through structured data or maybe through the Publisher Center?
Forum discussion at Twitter.