[Case Study] Easy ROI of 106% with BidVertiser Pops in 2 days

November 30, 2021 – Read 6 minutes

If you’re struggling to get campaigns profitable quickly, check out how this advertiser converted a lost campaign to 100% ROI in just a few days.

What tricks did the advertiser use to get results like this quickly? Let’s find out.

Traffic source: BidVertiser

Ad type: Pops

Period: 16.-18. September 2021

Vertical: Contest

Country: Ireland

Offers: Private (check Mobidea offers)

Payout: $ 0.30 to $ 2.00

Revenue: $ 141.19

Costs: $ 68.41

Benefit: $ 72.78

KING: 106.39%

First test phase

Popunder remains one of the most prominent modes of transport today with its sheer volume and low prices. This makes it easier to evaluate whether an offer is successful or not with a particular advertising network such as BidVertiser quick first test.

To find a good offer quickly, the advertiser decided to split the test into 10 offers, with payouts between $ 0.30 and $ 2.00 per conversion.

Budget: $ 50 per day

Bid: $ 0.0011 per view

Alignment: Run of the network

Device type: Cell phone, mobile phone

Creative: 5 landing pages

BidVertiser’s recommended Ireland advertiser bid for mobile ads.

Although the targeting was fairly broad, only the top 30% of websites were selected based on Quality Score.

The set budget was $ 50 so that the advertiser could see immediately which offer had potential.

The campaign was checked twice during the 24-hour period in order to adjust the traffic quickly (bad offers were paused and landing pages were paused after the first 12 hours).

After this 24-hour quick test, the top offers and landing pages were selected.

Results

Revenue: $ 48.76

Costs: $ 43.81

Benefit: $ 4.95

KING: 11.30%

While the overall ROI was low, individual offers were promising and that was the advertiser’s goal.

Two focused campaigns

After the first test, the advertiser was able to narrow down three offers with a positive ROI. Two of them did well on WiFi, while the other did better on network traffic.

Here’s an offer that worked better with WiFi traffic:

Even if the campaign was not yet properly optimized, these offers developed well. The advertiser expects these to work well with focused traffic and optimized landing pages.

Two new campaigns have been created: one for WiFi traffic and another for cellular traffic. Since two offers worked well in the WLAN, they were split up again.

Two of the best performing landing pages were used for both campaigns.

Here’s an approximation of what the Prelander looked like:

Additionally, underperforming traffic sources from the first test were immediately blacklisted for each campaign. The Blacklisted SubIDs were the ones that issued the highest possible payout ($ 2.00) but did not convert it.

In addition, a browser was removed from targeting for both campaigns, as it did not deliver a conversion even after more than 7,500 visits.

The bid was set by the advertiser at 1.5 times the recommended value to increase the win rate.

After the individual campaigns had been approved, the first campaign was paused to avoid a bidding war between one another.

Results

After the first day, the two campaigns were evaluated and the results were as follows:

WiFi campaign

Both offers had a positive ROI, but one showed promise early on, so more traffic was directed there than the other.

Revenue: $ 55.05

Costs: $ 17.73

Benefit: $ 37.32

KING: 210.44%

Mobile operator campaign

The carrier’s offering fared better in terms of ROI, although traffic was quite slow. Nevertheless, the first day was a complete success.

Revenue: $ 37.38

Costs: $ 6.87

Benefit: $ 30.51

KING: 444.26%

Conclusion of the two-day test

These are the overall results of the two-day test:

Total sales: $ 141.19

Total cost: $ 68.41

Total profit: $ 72.78

Overall ROI: 106.39%

Based on this two day test on BidVertiser pop traffic, the advertiser was able to find some promising offers.

The advertiser promoted these offers for three weeks, only changing the landing pages from time to time to maintain the conversion rate and ROI.

In addition, the advertiser created separate campaigns for the top performing wireless carriers in the wireless carrier campaign.

Tips for scaling on BidVertiser

To scale campaigns like this, you can do the following:

• Check your win rate in BidVertiser. The advertiser found in this case that the campaign win rate is quite low. To increase the win rate and get more traffic, you need to increase your bid as well.

• BidVertiser’s “Reporting” tab also allows you to review the win rate of each source and adjust the bids of each SubID based on their performance.

If you don’t want to whitelist sources just yet because other websites and publishers want to keep sending traffic, you can simply increase the bid on your preferred destinations.

This also allows you to reduce bids on sources that converted but were not profitable in the current bid.

• The websites selected for the above campaigns are in the top 30% of all websites. If you want to get more traffic, you can include traffic from lower quality websites. Be careful when doing this, however. Lower quality websites mean cheaper prices, but you also run the risk of lower conversion rates.
• Try running the offer under Direct Ads. This is also a type of PPV traffic, but with the added benefit of serving ads to customers interested in topics similar to what you are offering.

This can be done with the help of context targeting. Under context targeting, you can choose between categories, keywords, or even brands.

If you’re struggling to create successful campaigns, see how this advertiser got their campaign off the ground in just two days using the right strategy.

Try it for yourself – it only takes 2 minutes to Create an account with BidVertiser today!

Would you like to read more case studies? Check them out here.

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