How an business made me a millionaire

In the middle of the Mediterranean is a tiny island where many young entrepreneurs earn millions. These young millionaires often share traits similar to risk taking, hustlers, and innovators, but they have one more thing in common: They are casino affiliates.

The online casino and gambling industry is one of the fastest growing sectors in the world and many of the strongest successful partners in this industry (including me) have made a name for themselves on the tiny island of Malta.

This country of fewer than 500,000 people has taken on the role of “Las Vegas” for the online casino industry and is the headquarters of major gaming companies and their affiliates. While you don’t have to live in Malta to be an online casino mogul, most of the big ones do.

I spent 10 years of my life in Malta building one of the largest gaming subsidiaries in the world, Catena Media, making over $ 50 million before turning 30.

So what’s so interesting about being a gambling partner?

The thrill of being an online affiliate

Many business owners feel of that Affiliate industry because of the low barriers to entry. Every business has hurdles to overcome before you can get started, and some of those hurdles are shorter or higher than others.

No matter how much you like space or understand missiles, you won’t easily compete with Elon Musk and SpaceX. The barriers to entry into this industry are enormous. In addition to hundreds of millions of dollars, you need licenses, expertise, and other non-financial assets that are difficult to acquire.

However, the hurdles to becoming an online affiliate are relatively minor. All you have to do is register as a partner of a company, purchase a domain and a hosting service, create a website and start publishing content with affiliate links. Most savvy business owners could create and launch an online affiliate site for less than $ 20 in a day.

What is attractive about the online casino space?

The online casino and the entire online gambling industry in the United States is one of the most promising sectors right now. Indeed, the US online gambling industry was valued at $ 1.978 billion in 2020 and has an estimated average annual growth rate (CAGR) of 17.3% over the next 5 years.

As more states begin to legalize online gambling and sports betting, you can expect this sector to grow exponentially. This opportunity is what makes the online casino and gambling industries so attractive to young entrepreneurs.

What kind of skills do you need?

When I started my first online casino affiliate website, my partner and I had to build the website from scratch – which required a certain level of web development skills. Today’s landscape is very different, however, and anyone can start a clean, streamlined affiliate website with little to no knowledge of coding or web design.

Platforms like WordPress, Wix, and Squarespace are designed to make it easy for anyone to build a professional looking website, and their tools will help you do that.

While you don’t need a complex website to make money, an optimized website should be built – which really sets you apart from other casino affiliates.

Getting started with website optimization

While many industries are based on pay-to-play marketing tactics, such as: Google Ads, Facebook advertising, and other paid advertising, the online gambling industry relies heavily on organic search – Google in particular.

For example, if someone lives in a state with legal online gambling like New Jersey and decides to gamble from home, they may be looking for the “best online casino in New Jersey,” which displays a list of websites that come up refer to this search.

As an affiliate, your goal is to be the top result for a specific search term, which is usually one 31.7% Click rate. The higher your score on the page, the more traffic your website receives, and the more traffic your website receives, the more affiliate revenue.

Fortunately, there are some simple tips to practicing good search engine optimization on your casino affiliate site.

Write quality content often

In the SEO world, content is king. But more important than just creating good content is posting content regularly. Google craves compelling, relevant content as its entire model is geared towards showing searchers with the best results for their searches.

If you can consistently provide higher quality content than your competition when it comes to casino reviews, gambling news, or sports betting insights, Google will eventually recognize this and rank your content higher in results.

Zig, while others zig

Many online casino affiliates use the same main search terms. While these are some of the most wanted, they are often the most competitive, making it difficult for new casino affiliates to rank high.

Fortunately, there are millions of terms people search for, and you don’t always have to compete for the toughest of search terms. If you want, you can optimize your website for more specific searches like branded and long-tail keywords.

While the market for secondary or Longtail search terms could be smaller, they are less competitive. This gives you a better chance of getting the top result.

Don’t neglect technical SEO

Creating ideas and content is a great way to improve your SEO, but there are other technical areas of your website that also need tweaking if you want the best chance of success. From how fast your page loads to how it is optimized for mobile devices, don’t fail to create a technically flawless website.

Related: 8 Things I Would Like To Know Before I Started Affiliate Marketing

Know your target audience

The goal of any online affiliate is to attract certain people to your website so that they can click on your affiliate links. Hence, casino affiliates should understand their target market tight to get the best results.

In most cases, casino players end up on an affiliate site for a few major reasons.

1. You are looking for the best casino: Since “best” is subjective, a good affiliate will rank online casinos based on various measures such as promotions, game library, customer service and reliability.

2. Are you looking for the best bonuses: Online casinos use bonuses to attract new players or to entice more gambling on their platform. Players may visit an affiliate because they want to see active casino promotions quickly and easily.

3. Are you looking for entertainment or information: Someone could land on a casino affiliate website if they are looking for more information or are interested in a specific topic. For example, if someone wants to learn how to play slots, they can visit an affiliate’s resource on how to play slots.

In addition to better understanding their target audience, casino affiliates should coordinate their website so that players visiting for various reasons can quickly and easily navigate to the information they want.

Related: This is why teenagers are the affiliate marketing experts

How do casino affiliates make money?

Make money as an online casino affiliate is pretty easy. In fact, most online casinos have a seamless process for becoming an affiliate that can be done in a single day.

The process is basically:

1. Create a website or digital asset (a social media page might be enough)

2. Apply for an online casino affiliate program on the casino’s website

3. Get accepted into the program and receive a tracking link

4. Use this tracking link on your website or social asset

5. Someone clicks on your link and signs up at this casino

6. You make a deposit and start playing

7. You will receive a commission based on the agreement

The process is structured in such a way that affiliates only earn money if they manage to send active players to the casino. This relationship benefits both sides and is low risk for all. The casino gets more players and the affiliate makes money by sending players to this casino. The affiliate can work as hard as they want and the casino only pays if the results are positive.

How are casino affiliates paid?

The casino affiliate software will ask you to enter your bank account information for direct deposit payments or they can mail you a check. These commission payments are based on how the affiliate deal is structured between you and the casino.

In general, there are two main payment structures:

• Revenue sharing: You earn a percentage of your registered players’ losses.
• Cost-per-acquisition (CPA): You earn a fixed price per depositing player.

Should You Become an Online Casino Affiliate?

The online gambling industry is one of the fastest growing and most lucrative sectors today. In the coming years, more and more states will legalize online gambling and new casinos and technologies will enter the area. It’s not difficult to see why so many business owners are considering becoming an online casino affiliate.

There is definitely money to be made in this industry, but that doesn’t mean it’s easy. However, if you can stay focused and devoted to delivering quality to your visitors, you may be the next young millionaire to look at condominiums in Malta.

Related: 3 tips for getting started in affiliate marketing