Google Search introduces new data panel design with buttons on prime

To Months of testing, it seems that Google is now introducing the new design for the knowledge areas where the buttons are at the top of the search results. We’ve seen this design on mobile for a while, but it’s now fully available on the desktop too. That will also be rolled out with the new one Full-width design.

I am now seeing this introduction to most questions worthy of the Knowledge Panel, and Glenn Gabe was the first to discover it this morning and post examples on Twitter.

Let me share what I see now compared to what it was tested as compared to what the old version looked like for a query [johannes gutenberg] – Click these screenshots to enlarge them:

New look with buttons up this morning:

The test design in April:

Old version:

Google seems to be introducing this new design, I see it on most of the queries that are both signed in and signed out. Do you see it already?

And to confirm that I’m not crazy, I don’t even think so @jasonmbarnard‘s panel had it since yesterday (based on its share yesterday). See today’s version below. Every pill triggers a new search, just like on a mobile phone. So this replaces the menus on the left that I’ve seen in the past for some entities. pic.twitter.com/gduD8DKxJi

– Glenn Gabe (@glenngabe) October 14, 2021

Here it is Sidebar opposite the new top bar (click to enlarge):

Forum discussion at Twitter.