TikTook and Shakr accomplice to ship creativity on the scale of infinity

The TikTok Marketing Affiliate Program features experts who enable advertisers to effectively advertise on TikTok and is divided into four different categories: Campaign Management, Measurement, Creative, and Effects.

Shakr is the latest addition to the creative category. Shakr is unique in its ability to scale high quality video for Dynamic Showcase Ads, an increasingly sought-after feature for large TikTok advertisers.

“Don’t Make Ads, Make TikToks”, on the scale of Dynamic Showcase Ads

“Don’t Make Ads, Make TikToks” was a key driver in helping brands engage audiences with fun, positive, and engaging content.

Unfortunately, Don’t Make Ads, Make TikToks becomes a challenge when hundreds, thousands, and even millions of TikTok videos are created. This is a painful reality for many advertisers, especially e-commerce companies that run dynamic showcase ads with large product catalogs.

Shakr enables brands to put creativity first while meeting the demand for massive scaling. The Shakr engine currently renders millions of videos per day and has increased the number of videos by over 20,000% in the past six months. The company is well on its way to producing over 100 million videos for some of the world’s largest e-commerce platforms this year.

“On TikTok, content that is specific to the platform is the key to an engaging experience. We’re excited to partner with world class partners who can help brands integrate their product catalogs and create personalized dynamic showcase ads that grab consumer attention. ”- Gabe Nicolau, Director, Global Head of Vertical Ads Solutions, TikTok

Shakr’s partnership with TikTok enables marketers to create and publish hundreds, thousands, or even millions of videos.

Yesstyle success story

YesStyle is an e-commerce platform for fashion, beauty and lifestyle products. They understand that their audience will expect fun, engaging, and relevant content on TikTok. To be successful with Dynamic Showcase Ads, YesStyle used Shakr to scale their creative while focusing on creative quality, resulting in an outstanding performance. “Shakr is a great platform that helps us create high quality TikTok videos for Dynamic Showcase Ads. The Shakr platform allows us to create amazing video content with just a few clicks, and with the great support from Shakr, our cost-per-order has been reduced by 65% ​​and our return on ad spend has increased by over 100%, ”says Yuki. Wong, performance marketing manager at YesStyle.

First invest in creativity, then scale

In addition to the enormous scope that Shakr enables, the special thing about the company is the focus on creativity. While the company serves brands directly with creative services to create native-looking TikTok templates for scaling, it also acts as a scale enabler for in-house creative teams and agencies.

Shakr templates are designed in Adobe After Effects and the technology acts as a dynamic intelligence layer that connects these templates to data sources such as product catalogs. As a result, Shakr templates look and feel like TikTok, and can be designed by any in-house creative team, creative agency, or creative partner.

With Shakr, brands don’t have to compromise between quality and size when delivering dynamic showcase ads.


VMG creative partnership

VMG Digital has enjoyed a close partnership with TikTok, which produces brand effects and organic content, and now we couldn’t be happier giving brands the ability to create dynamic templates for executing potentially millions of iterations of product messages in rich video formats . ”Says Doug Drury, CEO of VMG. “We see this combination of design skills brought to life by the leading creative technologists in Shakr as the next step in meeting business needs and consumer appetites for relevance, wrapped in beautiful design to really be on the TikTok Platform to interact and generate actions. “


Shakr is creativity on the scale of infinity

“We started this company over 10 years ago out of a clear belief in the importance of creativity,” said David Lee, CEO of Shakr. “As the world moves towards better signal-to-noise ratio with a stronger focus on keeping the content experience relevant, it’s easy for brands to fall into the trap of thinking about performance first. Counterintuitive, By putting creativity first, brands perform better. We now live in an age where there is an infinite amount of content available to us, and with a wealth of content, creativity is important. Creativity is important because we are human and we value it. This is important because without it we have a tremendous amount of content that nobody wants to see. This is why it’s important for brands to put creativity first, especially when delivering content on a large scale. Shakr is creativity in infinity. “

Shakr is the global leader in creative video enablement technology. The company was founded in 2010 and has offices in New York, Toronto, Manila and Seoul. www.shakr.com

Also published on middle.

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