5 Totally Wrong Ways to Promote Any Blog Post

Home Business Magazine Online

Worried that your content is not performing well after getting it right? Do you notice that even after following the full keyword logs, it didn’t significantly affect your traffic? Then read this article to understand why your articles may not be performing well and how you should change article promotion methods to get more organic visitors.

Content marketing is certainly one of the easiest methods of advertising for any business. It is also estimated that 53% of marketers focus on content marketing for traffic to their blogs. However, in order to get instant visitor growth, content marketers tend to make some common mistakes that hinder their overall growth.

Some of these mistakes, however common they may appear, can be detrimental to the growth of your blog and your business.

If the content promotion is not done properly, users may even decline the content or be reluctant to visit the site. This could make you question is blogging worth it?

To make sure your content reaches the right audience to help your business grow and regain your confidence in blogging, there are certain practices that you need to give up on.

1. Post to multiple Facebook groups

One of the biggest and most common mistakes promoters make is posting their articles to multiple Facebook groups at once. They believe that posting in multiple groups would result in a tremendous flow of visitors, but the certainty of this cannot be ascertained.

Imagine a case where there are 1000 active members in a group who are mostly writers or promoters. Even if one in five people start posting to the group now, they will soon be receiving more than 200 posts a day. Hence, it means that you may be promoting content that already has a ton of competition.

Despite the lame advertising groups on Facebook, there are actually some groups on the platform that like other members’ blog posts for the sake of likes, reach, and engagement. But such reciprocal promotions result in little growth and at the same time do not help build a strong readership.

So if you look back on this strategy of sharing your content / blog posts in Facebook groups with like-for-like / share-for-share in the long run, you will find that all of the time has been wasted on mere likes and Views that never lead to anything in the long run, are hardly organic.

2. Use clickbait headlines to generate clicks

Generating clicks through clickbait headlines has quickly become one of the most common practices to avoid. While clickbait headlines can generate a few clicks at best, it can be viewed as one of the wrong ways to promote content.

As you scroll down Facebook or other social media platforms, you may have come across titles like “10 Harry Potter Actors Who Got Attractive” or “Man Divorced His Wife After Seeing This Photo”.

Let’s say you clicked on one of these titles and viewed the article. If the article had nothing as exciting (or) like it as the headline suggested, would you click on such titles? Wouldn’t you leave headlines like this the next time you were confronted with it?

Safe because you feel cheated.

As a blogger and writer, it’s important to understand that there is a fine line between clickbait headlines and good headlines. On the one hand, good headlines deliver the content / story they promised. However, clickbait headlines are meant to generate clicks and never deliver the content they promised in the headlines.

So it is important to write compelling headlines they keep what they promise.

3. Redirect users through semi-published content

Another wrong way to promote content could be to provide links to semi-published articles on social media. You may have seen people post the first paragraph of their content on LinkedIn and Quora, but to read the rest of the way they leave a link that says, “Click here to read more” (or) “Click Here to read the full article ‘.

Such tactics may look very promising and tempting at first glance. You might think that the easiest way to get traffic to your website is by asking readers to follow a link to another website. This may work in some cases, but on the whole it could turn out to be a fiasco.

Instead of sending a reader to your blog or website using a shoddy technique, use the following tactics:

• Create platform-specific content – Focus on making content unique for each platform. You don’t have to focus on all social media platforms to market your business / blog. Instead, choose 1-2 social media platforms and create copious amounts of content for those platforms.

• Develop a call-to-action – If anything, you want to create a call-to-action, add your website and let your readers know that they can read more such articles by visiting the website.

4. Advertising content through AdWords

Google AdWords can change the way you get traffic to your website. With a little investment, you can get very targeted traffic to your website that can ultimately improve your business. But Google AdWords can cost you immensely if not done right.

For example, using relevant keywords for a lawyer or an insurance company can cost you up to $ 800 per click. Assuming 5 keywords are misplaced, each click could cost $ 4,000. For smaller businesses, this type of loss can be too much.

Hence, content writers and bloggers are advised to stay away from Google AdSense. Until they are comfortable, familiar, and familiar with how Google ads serve up. To run an advertising campaign, you need a reasonable investment. As a blogger, your goal with Google Ads may be to generate a few thousand clicks on content that cannot be monetized (blog posts with no affiliate links, no products for sale, no services to offer). So, if you’re just a blogger who doesn’t promote products / brands on your blogs, running ads is not a viable option for you.

5. Write about every new trend

As soon as there are new trends, most bloggers / writers tend to write about them. In fact, there are websites and blogs out there that focus their energies on writing about trends that are in the news at the time. The main idea in capturing trends is to find out what is popular right now and then write about it.

Do you remember the “Ice Bucket Challenge” that was once too popular? The internet used to be full of stories of celebrities who took up the challenge, mastered it, and eventually challenged other celebrities. Every content marketer benefited from taking advantage of this trend to create content. But the same trend faded after a few months and is obsolete.

Another example of a current trend is the word “pandemic”. Even if it has been almost two years since we looked at the pandemic, that doesn’t mean we will deal with it forever. So it is not the right way to write articles about ‘pandemic’ and expect it to generate traffic over the long term.

There is a basic understanding of trends when it comes to content marketers as trends bring luck fast, but that doesn’t last long. There are several negatives associated with writing about trends such as:

1. When you’re writing about a market trend, you’re basically chasing anything that makes the news. While you might be writing about a NASA rover today, it will be the soccer star’s personal life next. So if you follow trends, you can never brand yourself and your content will look confusing too.
2. This means you don’t have a pool of loyal followers to rely on. You will have sparse followers who care about just one article and move on.
3. It also means that your articles or blogs have a limited shelf life and are not of evergreen value. Even if marketed properly, your articles will lose traffic over time. Hence, it is a gamble to focus only on trends.

diploma

Promoting your article to get an audience can be a daunting task. There are several challenges you can face when marketing the content. Hence, the key is not only to attract new visitors but also to diminish your blog’s reputation in the long run.

For the same reasons, I advise online writers and marketers not to follow any of the misleading and outdated advertising strategies that can ruin their chances of generating traffic. This also saves a lot of time.

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