[Case Study] 310% ROI on cellular subscriptions with Pop Traffic

September 28, 2021 – Read for 4 minutes

introduction

RichAds A customer from Ukraine made 4930 conversions per month for pop traffic and achieved a ROI of 310%.

What was the tactic and what to look out for in order to get such a profitable result?

Read 👇🏼 in this case study

Traffic source: RichAds

Ad type: Pops

Period: August 2021

Vertical: Cell phone subscriptions

Offer: Private

Payout: $ 0.16 – $ 2

Costs: $ 332.42

Revenue: $ 1364.68

Benefit: $ 1032.26

KING: 310%

Campaign Setup

Your client’s team has been working with pop traffic for 7 years and usually operates push and pop traffic.

As for tests, they always run on pop traffic due to the large volumes and low prices.

In addition, it is always clear whether the offer works or not.

The team from Ukraine has already worked with a similar range of RichAds traffic. This time Mexico was chosen as the main GEO.

For the first tests, it was important to ensure that the landing pages convert quickly and that the offer is promising and works.

Country: Mexico

Devices: Cell phone, mobile phone

CPM: $ 3.5

Creative: 2-3 pre-landing pages per offer

Alignment options: Wide (except carrier)

Carrier: Telcel

Budget: Unlimited

After the media buyer had selected the Pops offer for Mexico with the help of a partner program, the test phase began.

The team has a clear strategy, but keep in mind that it may not work with all offers and all campaigns:

• In the beginning they do tests without blacklists and whitelists on all sources. It enables the most effective and comprehensive tests to be carried out.
• Also, they usually set a slightly higher CPM than recommended. It enables all information to be obtained for further optimization. Our manager recommended € 2 CPM but our client chose a price of € 3.5.
• The client started testing with 2-3 pre-landing pages for a quote. During the split test, most of the traffic was sent to the landing → offer combination with the best conversion. And other volumes were divided by various combinations.

The media buyer doesn’t post landing pages, but here’s an example of something similar.

How to start with mobile subscriptions

A few tips for those just starting out with the cellular subscription niche:

• Do as many tests as possible (pre-landing and landing pages, user rotation).
• Stay in touch with managers to make changes quickly.
• Try to get unique terms (higher rates, more caps) and ways to get custom landing pages.
• Even small changes can change the conversion of the “dead” sources.

Diploma: test to get more!

First results

10 minutes of tests brought the first conversions! 💥

In addition, tests of similar offers on RichAds showed 100% ROI even without optimization. Later on, the ROI numbers were fantastic!

Let’s optimize

The first step is always to turn off non-converting sources.

If there are no conversions after a payout of x2, the source will be blacklisted.

To get more traffic, our customer increased the CPM from $ 3.5 to $ 5.

After more data was collected, the team narrowed down the targeting options (non-converting cities, operating systems, browsers). In this case some

Android versions and WebView have been deactivated. Only chrome was left.

Keep in mind that after narrowing the targeting options, you may not get any traffic at all. And the fight for the treat will be much more expensive.

As for the features that the media buyer used Micro bidding and Target CPA.

Micro bidding:

• Makes specific bids for different websites.
• Increase or decrease bids for certain websites.

Target CPA:

• Helps to find more websites according to the selected orientation.

Final results

Ad spend for two months was $ 332.42.

So the Net Income is $ 1032.26 (310% ROI).

There were two campaigns for Mexico. For a month, the media buyer spent $ 1,746.39. And the sum Net Income was $ 5,599.14 (320% ROI).

How to scale push ads

Here’s another great tactic from our client. Team 6 uses creatives the most. Usually the focus is on the copy / text part and the image is less important.

Once the creative’s CTR begins to drop, it is time to update the creatives and track results.

For push ads, it makes sense to start with premium sources. The quality is high and you will not pay too much.

Then you can run campaigns with other source groups besides Premium. However, it is better to create new campaigns for these sources to be able to compare performance more effectively.

Start with the targeting options as far as you can and then narrow.

Start working with RichAds Pop Traffic Today To Maximize Your Profits!

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