Twitter Launches Live Check of Topics in Spaces to Enhance Discovery

After previewing the option under development Last month, Twitter has now started one Live testing of topic tags in spacesmaking it easier for the platform to instantly highlight relevant Spaces chats to interested users, potentially increasing the reach of your audio transmissions.

As you can see here, Spaces’ new topic tags can be added in the setup process, with space creators being able to add up to three topic tags to each session.

As explained by Twitter:

“When creating or planning a space, some of you can choose up to 3 topics on Android to mark it from a list of our top 10 topics. But right now it’s only 10 themes and we’re going to expand as we build together. “

So your options are pretty limited right now, with just 10 tags in total and only on Android. The idea, however, is that Twitter provides another way to maximize the reach of Spaces by showing people current shows based on the topics they are engaging with in the app.

The question then is where Twitter could present these spaces and how it will define the reach.

At the moment, Twitter is showing you running Spaces of people you follow at the top of the app, where fleets once were – and maybe Twitter could try with this addition to expand that to Spaces on Topics that you also follow. to keep people updated on relevant content.

Twitter could also try to find relevant, work-in-progress spaces in its dedicated “Rooms” tabthat may or may not be available to all users at some point in the future.

Either way, it’s an important element – because while Spaces can be an appealing and interesting option right now, for most Spaces broadcasts, you have no way of knowing when they’re happening unless you are following everything properly people in the app.

In fairness it has to be said that hiring Spaces from people you follow is probably the biggest use case for the option. But if Twitter is to maximize the social use of audio and increase engagement through Spaces broadcasts, it must also showcase each Space to the largest potential audience, and subscriptions based on Spaces content.

And really, if Twitter can’t be properly discovered, people are going to lose interest in Spaces pretty quickly. Clubhouse users are already complaining about the increasing variety of rooms in the app due to the opening for all users, which makes it difficult to find relevant, interesting discussions at any time.

If, with little effort, people can’t find things to tune into, they’ll stop trying – and even if the theme-based sorting is added there will still be some sorting to get to the actual, high quality ones Broadcasts to arrive and channels on any topic.

Ideally, Twitter could rely on its sorting algorithm to highlight relevant Spaces in each user’s Explore feed, even without topic tags, as it could identify likely topics based on each sender’s profile. But based on the topic recommendations I see from Twitter, I don’t believe in it much – which in turn puts more emphasis on manually typed topic tags to maximize audience.

It’s an important element, and while it’s only available in limited form right now, you can expect Twitter to evolve as quickly as it will propel Spaces forward in the months to come.