YouTube Provides New Analytics on Mobile, Expands Merch Listings to Extra Areas

YouTube brings more of it Studio desktop analytics for the mobile appas the company expands its merchandising options to additional regions and offers additional monetization capabilities.

Studio Analytics first – YouTube this week launched the first phase of rolling out access to sales reports on the YouTube mobile app.

As you can see here, users can now access data on total monthly sales and income from specific transactions (Super Chat, channel memberships, Super Stickers) on the “Sales” tab in the mobile app.

YouTube also adds its Mobile Traffic Sources Performance report, which shows how your viewers got to your content and provides more context for your planning and development.

YouTube analytics for mobile devices

In this example, not only does the new entry show your traffic sources, but YouTube has included indicators of whether that number is higher or lower to give the data more context.

All of these reports are available in Studio on the desktop, but the added ability to keep track of your key data in the mobile app gives more ways to keep track of your channel performance – or learn more about your video stats anytime, anywhere .

According to YouTube, the new reports will be available on the mobile app in the coming days.

In addition, YouTube does his too Merchandise offers available in five new markets allowing creators to list products from supported platforms and retailers in the “Merch Shelf” under their video clips or on their channel page.

YouTube merch shelf

Originally launched 2018, YouTube’s merchandise lists are currently available in 24 countries and are now also made available to YouTubers in Austria, Switzerland, the Czech Republic, Poland and Russia.

The expansion will open up new monetization potential for more YouTubers while also helping existing users to reach more potential customers through their clips.

YouTube supports a number of retailers and platforms for its merchandise listings – more information about the tool can be found here here.

Providing more monetization options has become a central focus for all social apps, and as competition for video talent in particular increases, it makes sense for YouTube to expand its tools whenever possible in order to maintain its position as the top video app.

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