Email Advertising: The Definitive Guide

The content newsletter

The content newsletter is a newsletter that 100% pure value.

The value can be given in the form of a handful of tips. Or links to helpful resources. Or a personal story.

The exact nature of the value doesn’t matter. As long as you do not introduce anything, you are good.

In fact, value-only newsletters are so rare that your subscribers will LOVE you for them.

For example, I sent this content newsletter some time ago:

(A hand full Copywriting Tips.)

And dozens of people replied to my email to thank me.

Newsletter email replies

So here’s the template:

The content newsletter

Fascinating subject line

Use a subject line that arouses curiosity about the content of your message.

For example, I used the subject line “How I Got 45.5% More Traffic (In 7 Days)” for one of my content newsletters. And that email had an open rate of 32.3%.

How I got traffic - subject line

Courageous opening

Start your newsletter with something SUPER compelling.

This way you will captivate your reader right away.

Personally, I like to start things off with a mini-story.

Backlinko - Personal Story Email

Or, you can use a simple intro that offers a preview of what’s to come.

Backlinko Email - Easy Introduction

Works either way.

Valuable content

Now is the time to deliver the goods.

If you are unsure of what to write here, I recommend using a list of 3-5 actionable tips that people can use that day.

Otherwise, you can teach your subscribers an important lesson in the form of a story.

Backlinko Email History

Or curate links to content that will help your reader get a specific result, like this newsletter from Ramit Sethi.

Email links


No, you are not pitching anything in your content newsletter.

However, that doesn’t mean you should skip your call-to-action.


How can you use a CTA when your email is 100% worth?

Well, when I send a story to subscribers, I use a CTA that asks people to respond with their opinion or opinion.

End with a CTA

Or let’s say you’ve just mailed out a list of links to paleo breakfast recipes.

Your CTA might be to try one of the recipes this week.

The type of CTA is not that important.

The most important is, Always include a CTA in your newsletters.

That way, your subscribers won’t be surprised if you suggest anything.

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