TikTok Groups Up with MTV for New ‘Trending: VMA’ Awards

TikTok is trying to additional solidify its broader cultural presence by linking up with MTVs VMAs to launch a brand new, devoted set of awards that will probably be voted on by TikTok customers solely.

The brand new TikTok ‘Trending: VMA’ awards will intention to “rejoice the creators and artists driving music tendencies and tradition”.

As defined by TikTok:

“Starting at present, followers can vote for his or her favorites in classes like Greatest Breakthrough Track, Greatest Audio Mashup, and Greatest Artist x Creator Collab solely on TikTok.”

Numerous TikTok-popular tracks and artists will probably be within the working, which is able to little question immediate excessive engagement amongst customers as they rush to assist their favourite stars within the app.

MTV will live-stream the official “Trending: VMAs” award celebration from its TikTok account on September tenth, which is able to embody artist performances and particular visitor presenters.

TikTok has quick turn into a key platform for musicians, with the rising recognition of the app serving to to spice up publicity. And with music being a key factor of many platform tendencies, it may possibly supply huge attain potential in case your track finally ends up hitting the suitable notes.

Certainly, one in every of TikTok’s hottest viral clips, which options person @DoggFace using his skateboard down the road, with Fleetwood Mac as his backing observe, resulted in Fleetwood Mac’s 1977 album ‘Rumors’ returning to the highest 10 on the Billboard chart final 12 months, purely pushed by TikTok recognition.

Many different in style musicians are actually additionally working to align with TikTok tendencies, and even updating the names of their songs to higher join with how customers are participating with their music.

Given this, it is smart for each TikTok and MTV to combine with these tendencies, with a view to enhance each of their respective cultural capital – and as famous, it does appear possible that the ‘Trending: VMA’ occasion will show in style, and can assist generate much more curiosity within the app.

Followers can vote for the nominees within the Trending: VMA Awards right here.